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News Worth Staying Up For
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September brings a heavyweight Ring of the Month, a rare new addition to the Reserve, and a closer look at what’s happening on our shelves as ongoing supply challenges begin to show up in our inventory.
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We’ve put together a simple low-stock guide to help you see which rings are getting hard to find in your size. And in this month’s note from the founder, Scott talks about King Rings’ growing presence online — and why being easier to find matters for a small, specialized business like ours.
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There’s a lot going on this month. Let’s get into it.
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RING OF THE MONTH
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GOLIATH Brushed
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Broad, heavy and deliberately simple, GOLIATH Brushed lets the tungsten do the talking. Its wide brushed face is framed by mirror-polished beveled edges, creating a clean contrast that emphasizes the ring’s extraordinary proportions and weight.
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This month, the big guy steps into the spotlight as our Ring of the Month - with 15% off throughout September.
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THE RESERVE
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A Rare Reserve Release
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The Reserve is where we make room for the unusual — prototypes, experiments, and rings that don't quite belong in the regular collection. This month, we're doing something we haven't done before.
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Rather than offering a single ring, this Reserve includes a small run in sizes 44mm through 56mm. The design features a narrower 15mm profile, a smooth domed exterior, mirror-polished tungsten carbide, and our Comfort Fit interior. Clean, substantial and unlike anything currently in our catalog.
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No drawing. No waiting.
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Quantities are limited — in most sizes, there are only 2 or 3 available. This time, there is no entry period and no random selection. The rings are available for purchase immediately, first come, first served.
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Once a size is gone, it's gone. This is a Reserve release, not a regular production item, and we have no plans to restock this version.
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RUNNING LOW
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We’ve been warning that supply problems may leave some popular rings and sizes unavailable for a while - we are already seeing significant holes in inventory. Here is where things are getting thin - not gone yet, but only one or two remains of each.
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42mm — Envy · F.O.P. Midnight · Trinity
44mm — Island Wood · Wolfram Gun Metal
46mm — *Cosmos Nebula · Emerald Dragon
48mm — *Cosmos Starlight
52mm — Wolfram Midnight · Woody
54mm — Emerald Dragon · Wolfram Midnight
56mm — *Cosmos Nebula · *Cosmos Starlight
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56mm — Envy · Gold Champ
58mm — *GOLIATH Achromic
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22mm — Halo Ocean Blue
24mm — Achromic Slim · Halo Yellow Gold
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24mm — Midnight Slim · Sea Dragon Slim
26mm — Midnight Wide
30mm — Halo Ocean Blue · Halo Rose Gold
32mm — Celtic Band Slim · Yellow Gold Slim
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With some exceptions, these rings aren't gone for good but once the remaining inventory sells, we can't say with confidence when they'll be back.
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Personal Notes
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If you've visited King Rings recently, you've probably noticed that the front door looks different.
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Our homepage received its first serious overhaul in a very long time. In fact, much of the page dated back to before we'd sold our first ring. The company grew up around it, but the page itself largely stayed put. It was overdue.
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The new homepage does a much better job of explaining who we are today, what makes our rings different, and - importantly - how to find the right one. But what you can see is only part of the work we've been doing.
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We've also added new educational content about tungsten carbide and PVD coatings, the materials and processes behind many of our rings. Behind the scenes, we've been working through hundreds of product descriptions, search listings and other decidedly unglamorous details to make the information on our site clearer and easier to find.
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Some of that work is aimed at traditional search engines like Google. Increasingly, it's also about making sure King Rings and our products can be understood and found through AI-powered search.
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And it's working. We're already seeing meaningful improvements in where King Rings appears in search results.
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That may not be as exciting as unveiling a new ring, but it's important. Being easier to find introduces King Rings to people who might never have known we existed - and a stronger online presence makes the company stronger for everyone who already does.
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After all these years, we're still a small company making a very specialized product. We just intend to be a little harder to overlook.
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Thanks, as always, for following along and supporting us.
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— Scott
Founder, CEO, King Rings
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Recent Praise: James wanted a ring he could comfortably wear all day, but discovered that finding the right size wasn't quite as simple as he'd expected. That's exactly why we created the Sizing Rings.
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"I took my time with the sizing kit and found the perfect fit. Without the sizing kit it would've been a lot of trial and error and even then I probably would not have found the correct fit. What a brilliant system King Rings created — take advantage of it."
James B. - ⭐⭐⭐⭐⭐
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If you (and your partner) haven't yet discovered the pleasures of a King Ring, explore more than 1400 verified customer reviews.
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Thanks for reading. We genuinely appreciate your support of our small business.
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