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News Worth Staying Up For
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August is here, and with it comes another special offer, a minor website refinement, and a few additions we've been looking forward to sharing.
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This month's Ring of the Month celebrates the enduring appeal of gold with a hammered finish that catches light from every angle. The Reserve returns with a one-of-a-kind faceted gold design and a new, streamlined entry process that makes participating easier while giving every entrant an equal opportunity.
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We're also expanding one of our most popular collections. Halo is now available in two new finishes; Achromic and Midnight - joining Ocean Blue, Yellow Gold, and Rose Gold to complete the collection.
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As always, thank you for being part of what we're building. We hope you find something this month that's worth staying up for.
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Thank you for subscribing!
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RING OF THE MONTH
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Ravenwood
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Natural hardwood and warm yellow gold are framed by brushed tungsten carbide to create a design that's both rugged and refined. It's a piece with real presence - comfortable enough for every day, distinctive enough to be remembered.
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This month, Ravenwood takes flight as our Ring of the Month
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THE RESERVE
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The Weight of History
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The Reserve exists for rings that never quite fit into the regular collection. Sometimes they're prototypes. Sometimes they're one-off experiments. Sometimes they're simply too special to put back in a drawer.
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This month's Reserve carries more than its share of history. For thousands of years, gold has symbolized wealth, authority, and achievement. Here, that legacy is reimagined in tungsten carbide, where hundreds of precision-machined facets transform a familiar profile into something that catches light from every angle. Finished in warm 18kt gold PVD, it's a design that feels both timeless and unmistakably modern.
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One ring. 48mm. One owner.
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Entry is now open for the next 48 hours. Simply submit your name and email on the Reserve page - no payment is due during the entry period.
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When the drawing closes, one entrant will be selected at random and invited to complete the purchase using a private payment link. Entering early provides no advantage; every valid entry received during the 48-hour window has an equal opportunity to be selected.
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If the selected entrant does not complete the purchase within the allotted time, the opportunity may be offered to another entrant.
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NEW COLORS
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The Halo Collection Grows
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Halo has always been about clean lines, flawless polish, and understated confidence. This month, the collection is complete with the addition of Achromic and Midnight, joining Ocean Blue, Yellow Gold, and Rose Gold.
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Whether you prefer the brilliance of polished tungsten or the bold look of Midnight black, Halo now offers five distinct finishes built around the same timeless profile.
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Please note: Some Black Halo sizes are arriving a little later than the others. If your size isn't available yet, click "Notify Me" on the product page to receive an automatic email the moment inventory is added - later this week.
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Personal Notes
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One of the challenges of running a small business is deciding where to spend your time.
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It's tempting to spend every hour designing the next ring. New products are exciting, and they're easy to show off. What's harder—and a lot less glamorous—is improving everything around those products.
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Over the past month, we've spent a surprising amount of time doing exactly that.
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The biggest change is The Reserve. In the past, entering meant walking all the way through a checkout process even though nothing was actually being purchased. It worked, but it wasn't the experience I wanted for you. This month, we've simplified the process. Entering now takes just a name and an email, making it faster, clearer, and a little less confusing for everyone.
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We also rounded out the Halo collection with two new finishes that had been on my wish list for a long time: polished Achromic (silver color) and Midnight (black). Seeing all five colors together feels like finally checking off a project that has been sitting on my desk for months.
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Most of the work we do isn't dramatic. It's a collection of small decisions, little improvements, and constant refinement. Individually they don't seem like much, but over time they add up to a better experience - and that's what we're after.
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Thanks, as always, for following along and supporting a business that still obsesses over the little things.
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— Scott
Founder, CEO, King Rings
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Recent Praise: Stephen's first King Ring was True Blue, and his experience captures something we hear again and again - these rings simply feel different.
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"I'll admit, I hesitated because of the price. After wearing it for a while, I completely understand what you're paying for. ... The first thing I noticed wasn't the color - it was how solid it felt. There's a satisfying weight to it that makes it feel less like a toy and more like something you'd actually be proud to own."
Stephen R. - ⭐⭐⭐⭐⭐
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If you (and your partner) haven't yet discovered the pleasures of a King Ring, explore more than 1400 verified customer reviews.
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Thanks for reading. We genuinely appreciate your support of our small business.
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