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News Worth Staying Up For
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It's the first Saturday in June and we’re back with new stuff, fun stuff, and a deal!
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If you are new to our mailing list, welcome! For the rest of you faithful subscribers, this issue has the sort of content you are always hoping for - a new ring style. I know, we're excited too.
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Our Ring of the Month in June is a long-time favorite in our catalog and our Reserve serves up a truly outstanding piece in an uncommon size.
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Take your time and read deep, you will be rewarded.
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Thank you for subscribing!
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New Style
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The Sky Is Not The Limit
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Poets, dreamers, and explorers find inspiration in the vastness of space - gazing upward with awe at its beauty and size. Now you can gaze down and experience the same wonder.
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Our newest ring style, Cosmos, comes in two distinct variations. Choose Starlight for a subtle sparkle in deep black, Nebula for vibrant cosmic color, or both.
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Tungsten Carbide - as you would expect - and all the refined quality you demand. Cosmos is a single batch, no restock. Our little gift to the universe.
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Ring Of The Month
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Nature's Rhythm
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June belongs to Island Wood - a piece that can carry you away or inspire a very natural excitement closer to home.
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It's heavier than it looks and loves the sunshine. A perfect piece for your Summer adventures.
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Island Wood reveals its true character in this month's interview. Be sure to read below the fold. There's also a deal waiting there, imagine what you'll discover.
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The Reserve
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The Yacht Club Awaits
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The Reserve offers one-off pieces, prototypes, and limited runs that didn't find a home in our regular catalog but deserve to be admired - and worn for the adoration of others.
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This month, we offer a ring with exceptional refinement. A true gentleman's piece worth its weight in caviar. Run half mast or full mast. Deck shoes optional.
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Suitable for executives, captains, and the ruling class.
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A first for The Reserve: 56mm
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For the next 24 hours, you can enter to acquire this unique piece. There is no rush and no advantage to being first. When the window closes, the ring will be offered to one of those who entered.
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If you are selected, you will receive a private purchase link. If not, you're out nothing but a little time.
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If the ring has not been claimed by Monday afternoon, it will be made available for direct purchase.
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Sizing Refined
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Standing On Experience
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When we launched King Rings in 2018, our sizing kit was three black plastic rings - your selected sizes in a range you had to first identify.
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Today, we produce our sizing kits fully in-house, ship a standard fourteen ring sizes, and include years of accumulated advice gathered from customer feedback, experimentation, and experience.
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Recently, we turned our attention to the guides themselves.
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The result is a completely revised Sizing Process and Fitting Guide. The core advice remains the same, but the presentation is clearer, more visual, and the path from sizing rings to metal ring is easier to follow.
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The biggest change involves our Fitting Guide. What was once printed in a pamphlet exclusively for sizing kit owners is now available online for everyone to read. Some secrets are meant to be shared.
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Personal Notes
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A funny thing happened to me on the way to this month's newsletter.
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I found myself looking back through some of our older product photography. This month's Ring of the Month, Island Wood, was among them.
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When that feature photo was created - the one you see in the catalog - I spent a ridiculous amount of time building an environment around the ring. And taking heat from my co-founder for defoliating her tropical house plants.
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The goal wasn't simply to show the product, I wanted the image to reveal its scale and tell a story that was true to the ring's character.
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Today, creating an image like that is easier than ever. The tools have changed dramatically in just a few short years. What's strange is that some of my favorite photographs now risk being mistaken for something they are not.
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All of the images we created in years past were entirely real. Real props. Real backgrounds. Real lighting. No green screens. No shortcuts. Just trial, error, and more than a few failed attempts. Then finally capturing a shot that does the ring justice and spending years listening to customers tell you the photos don't do it justice anyway.
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Island Wood has been with us since the beginning. Those early photographs reminded me that good work tends to age surprisingly well.
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Even when people aren't quite sure how it was made.
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— Scott
Founder, CEO, King Rings
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Recent Praise: Jeff started his collection with Tempest, an inspired choice and a personal favorite of our founder for reasons which will not be explained. We say "started" because most guys don't stop at one and Jeff seems like a guy who knows what's good.
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"There’s a certain point in life where you stop chasing toys and mass produced gimmicks, and start choosing pieces that feel like they belong to you."
Jeff H - ⭐⭐⭐⭐⭐
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If you (and your partner) don't yet know the pleasures of a King Ring, please read what others are saying.
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Thanks for reading this far, we genuinely appreciate your interest in our small business.
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