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News Worth Staying Up For
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We’ve got a few things cooking this month! There’s a new Reserve piece that plays with an iconic red fashion, the Ring of the Month is live, and Lucky is now in the catalog but only for the season. Just scroll, you’ll see what we mean.
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Thank you for subscribing!
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Ring Of The Month
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On the first Saturday of every month, one ring steps into the spotlight — not because it’s new, but because it demands a closer look. For March, that ring is Sea Dragon.
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Deep blue at its heart beneath an authoritative armor of exotic metal. A pattern that feels carved by water and pressure rather than a machine. Sea Dragon carries presence without bulk. It is bold enough to be noticed, refined enough to wear daily.
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The design pulls from the energy of open water; depth, movement, and rhythms but is balanced by clean structure and polished curves. It’s not chaotic, it’s controlled power.
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We’ve built out a dedicated Ring of the Month page where we break down the story, the design details, and why this one earned its place. There’s also a deal waiting there. We won’t shout about it, but it’s worth finding.
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Subscribers get something extra, a small advantage for those paying attention.
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The Reserve
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Sometimes, R&D leads to something unexpected.
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The Reserve is where unique pieces land; one-offs, prototypes, limited extras, and designs that don’t fit the standard lineup but deserve a place in the world.
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This month, Red Soul, a tungsten and aluminum hybrid which plays with an upscale modern fashion. Two rings total (46mm and 48mm) came out of our experimentation with new, blended materials and they are stunning.
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Not everything that can be imagined can be crafted reliably at scale. Red Soul was an inspiration that did not make the team but would be a star player in any serious collection.
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What appears in The Reserve changes month to month. If you’re looking for something slightly off-script, something few others will own, this is where you’ll find it.
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Consider yourself among the first to know!
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Now Available!
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Seasonal Piece - This Month Only!
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Like Shamrock Shakes and Thin Mints, Lucky appears once a year. Miss it, and you’re out of Luck. This piece carried a $300 promotional value in February but now it joins the catalog on sale at $195.
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If you saw it come and go in February, you already know - the bright green inlay catches both light and imagination. It's a flashy piece, great to show off and will keep you at your peak. Clean lines. High shine. It's a playful take on serious fun.
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No minimum purchase. No bundle requirement. Just Lucky, available on its own for those who missed it the first time and decide they want one too.
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Miss it, and you’re out of Luck.
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Personal Notes
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Stigma is a monster. It makes grown men hide.
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Our product falls into the bucket of "adult", a wide-reaching genre occupied by liberated minds and unsavory characters, and the rings themselves tend to carry a stigma of raunchy male lust. We're trying to change that.
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In 2018, we started this business in the closet - literally. Our limited inventory sat on shelves in my office closet, away from the eyes of our kids, and the venture was a tightly held secret. Operations grew - so did our kids - and the veil was dropped when they went off to college. It's good they left when the did, we needed the space!
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At this point, everyone knows; kids, parents, siblings, friends - it's been that way for years. We view the pieces we sell like simple accessory, but unlike any other. The concept is simple, the look enticing, and the effect on personal pride and performance remarkable.
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Sometimes I forget the stigma and shame experienced by others but I am reminded when we get requests to ship discreetly (which we always do). I sometimes want to reply with a coaching message of sex positivity, self assuredness, and the reality that a King Ring is worth bragging about.
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Normalization takes time. We're working on it with every vendor, printer, web host, social media company, courier, and financial firm we encounter - pridefully. We recently tried to change banks and had our accounts closed at the new bank once the corporate office found our online store. It's sometimes surprising, the weight stigma carries.
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The only way stigma fades is when someone refuses to carry it. We choose craftsmanship over secrecy. Design over embarrassment. Pride over apology.
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King Rings was built on the idea that confidence is owned. What you choose to wear, enjoy, or celebrate isn’t something that needs defending. We’re not just selling rings, we’re setting a standard.
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We’re glad you’re here with us.
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— Scott
Founder, CEO, King Rings
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Recent Praise: After successfully sizing himself, Mike dove into Sea Dragon with confidence and came up a winner. The other rings in his collection didn't make out so well, sorry about that ... not. 😉
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"The quality of this ring was pretty amazing! I have a couple others that I thought were pretty nice, but the Sea Dragon is on another level! It is heavier than I thought, but in a good way. The build quality was incredible and it’s really comfortable to wear."
Rod P - ⭐⭐⭐⭐⭐
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If you (and your partner) don't yet know the pleasures of a King Ring, please read what others are saying.
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Thanks for reading this far, we genuinely appreciate your interest in our small business.
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