NEW: Tiny Redline
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We absolutely love Redline, a classically handsome c-ring with exceptional style which has been very popular with our firefighter friends for its [unintended] "Thin Red Line" symbolism. To be honest, we're surprised we don't sell more, Redline is among the best we have to offer.
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Today, we announce the arrival of the teeny tiny version! You don't even need the bigger ring, this piece is clean cut, rugged, and understated with hidden strength. You'll look like the kind of man who could sweep someone off their feet.
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MYSTERY OVER
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This is LUCKY, previously known as the Mystery Ring, a sparkling green beauty that would make even a leprechaun blush. In February, we ran a promotion and many, many men got Lucky! In total, we gave away more than $20,000 worth of rings to members of the King Rings family. We had a lot of fun doing it too!
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Personal Notes
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Our rings are produced in China which has a near monopoly on elemental Tungsten (80% of world supply) and the demonstrated craftsmen capable of producing beautiful pieces from such a challenging material.
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Factories in the US producing Tungsten products use cobalt bound Tungsten Carbide (very bad for skin) for industrial applications like mining bits and armor piercing rounds. In 2018 when we were shopping around for suppliers, none of the US based companies would even give us the time of day.
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We have very high quality standards and have worked closely with our suppliers in China to refine our distinctly novel products. These are companies whose bread and butter are finger rings and they required re-tooling to produce rings the size of ours. The end result is astonishing to me, we definitely tapped the best talent pool possible.
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Bad News: As I write this, there is currently a 145% tax on goods imported from China - up from the usual 11%. Our margins cannot cover this and the extra cost is something we would have to share with our customers.
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The stated intent of these tariffs is to bring manufacturing back to the US. We get that. Producing our rings domestically would require standing up a new factory, persuading others to join us in the requisite supply chain, and acquiring the skill (and talent) to craft amazing things. The monetary investment would be substantial, the timeline quite long, and by the time we get there the barrier of tariffs might be gone.
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Good News: To the mild annoyance of my business partner/spouse, I have consistently poured significant revenue back into procurement. My love for these rings is deep and now so too is our inventory (in most styles). Like a healthy savings account, our shop shelves are heavy with carefully invested funds and offer a cushion in hard times.
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Many small businesses like ours are busy raising prices or implementing tariff surcharges to stay afloat. We are committing to NO PRICE HIKES and NO SURCHARGES through the end of the year, even when inflation takes off again! We are positioned to avoid the skyrocketing price of imports - at least in the short term - and hope to enjoy providing gentlemen with finer things as long as possible.
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Popular sizes in popular styles will start to disappear at some point, please sign up for re-stock alerts and we'll back-fill holes in our inventory when the market settles. It is inevitable that our prices will rise eventually, maybe by a lot. If you have been contemplating a purchase you would be wise to make your decision soon.
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Recent Praise: John is a new member of the King Rings family and quickly settled on our heaviest piece in one of its most seductive finishes. We hear from guys like John a lot, gentlemen versed in the product category but blown away by what we offer. Thanks, John, we love to exceed expectations!
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"The service from Scott at King Rings is unbelievably good. If you have any questions or need anything I would suggest you reach out to him, he will respond immediately. That said, I purchased GOLIATH in Ocean. I have worn rings for quite a while and can honestly say this is the very best ring I have ever had. I will be purchasing more rings to fill out a collection of King Rings. The quality and the heft are amazing." ⭐⭐⭐⭐⭐
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If you (and your partner) don't yet know the pleasures of a King Ring, please read what others are saying.
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